Keystone Education Group Strengthens Enrollment Generation Capabilities with the Acquisition of UniQuest

Oslo, Norway and LONDON, October 7, 2021 / PRNewswire / – The Keystone Education Group (“Keystone”) has announced the acquisition of UniQuest, a UK-based student engagement, conversion and retention service.

“Combining UniQuest’s operations with Keystone’s recruiting services will allow us to provide extremely robust student recruitment, enrollment and retention services to our 5,500 clients in our core geographic markets, including United States, United Kingdom and the Continent Europe,” noted Erik Harrell, CEO of Keystone.

“With the acquisition of UniQuest, we will be able to help our clients meet their enrollment challenges head-on and gain an edge over their competitors through our global recruitment, enrollment and retention services. students from start to finish. Harrell said.

“We are committed to serving as a strategic partner for our clients, acting more as an extension of their own recruitment and admissions teams than traditional agency or third-party vendor models. For students, our extensive consulting services will ensure their journey to the classroom is as painless and informed as it gets, helping them every step of the way. “

“This is a game-changer in the field of student counseling and recruitment, providing a unique opportunity for Keystone to disrupt and innovate the existing traditional counseling and agency model that has prevailed for years,” he said. declared.

“We will also be able to leverage our combined data and knowledge from over millions of students each year to deliver improved predictive modeling and forecasting to our client base, driving improvements throughout the recruitment value chain. . “

The deal comes at a time when institutions face growing enrollment challenges, from the impact of declining domestic enrollments in the United States on U.S. universities, to the impact of Brexit on applicants’ applications. EU students at UK universities, all against the backdrop of ever-increasing global competition for students. inscriptions.

Founded in 2013, UniQuest is led by the co-founder and president Nathalie Letcher and co-founder and CEO Rachel Fletcher, who will continue to oversee day-to-day operations alongside the Keystone management team.

“With so much noise in the higher education sector for our fellow academics, not to mention growing demand from students and heightened student expectations, we give our partners confidence in what they are doing despite all of this change. We bring our focus and deep expertise in student engagement to Keystone. Combined with their impressive global footprint and student reach, together we will be able to help more universities around the world meet their student recruitment goals, providing unprecedented student support, ”said Rachel Fletcher, CEO of UniQuest.

“Combining our business with Keystone will help accelerate our ability to innovate and adapt to changing market conditions. Together, we are even better positioned to help institutions remain competitive by enabling them to provide top-notch flexible support to prospective and current students, ”said Fletcher.

Over the past year, Keystone has moved from a simple lead generation platform to a complete lead generation platform to end-to-end enrollment. Additionally, in 2021, Keystone expanded its lead generation capabilities to recruit domestic students to complement its core global study abroad strengths – with a particular national recruiting strength in the UK, in the Nordic countries, France, and Germany.

The deal is the latest acquisition amid a wave of organizational growth for the group in 2021, following Keystone’s recent merger with EMG and the acquisitions of FindAUniversity, College Scholarships United States (CSUSA) and AGA Education.

Media inquiries to:

Ashlee-Maree Courtney-Eman
[email protected]
+47 475 13 692

About Keystone Education Group

Each year, more than 110 million unique potential students trust Keystone to help students and learners make one of the most important decisions in their lives – which higher education program or course to take.

In turn, Keystone helps more than 5,500 educational institutions reach, recruit and enroll potential students in more than 190 countries, on 460 student websites, including,,, Studentum. se and FindAMasters. Keystone also operates a range of other global student recruitment services, including, Keystone Sports and Keystone Recruit.

Based at Oslo, Norway, Keystone is backed by Viking Venture and Verdane, two leading Nordic venture capital firms. With offices in the Nordic countries, Germany, and in the UK, Keystone has an international workforce of over 450 employees.

About UniQuest

UniQuest was established in 2013 and specializes in improving student conversion and retention – setting the standard for student engagement. To date, UniQuest has engaged 1.2 m students and managed 25m communications with students resulting in 110,000 registrations on behalf of higher education institutions in the UK and US. Knowing that student success is driven by personal interactions powered by technology, UniQuest brings together the expertise, the right people and technology to strategically engage every student from first application through enrollment and graduation. . UniQuest works in close partnership with universities to achieve this, acting as an extension of their teams to together produce exceptional recruitment and retention results.

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